WORLD’S SMALLEST MUSIC VENUE

To launch the world’s smallest energy shot, we transformed a bread truck into the smallest, most powerful music venue on Earth. Outfitted with a post-punk band, full sound rig, smoke machine, and lights, the pop-up appeared unannounced on college campuses and in nightlife districts—serving surprise concerts (and energy) to delighted crowds. In an algorithmic world, the best experiences are still the ones you don’t see coming.

CREDIT: CONCEPT, CREATIVE DIRECTOR, WRITER, AND PROMOTER.