JoyFUL UNIONS

Aligned minds. Open hearts. TRANSFORMATIVE ideas. These are sacred collisions of creativity—where something beautifully unexpected emerges.

Cult of Happy partners with brands, institutions, and communities to create unconventional campaigns, activations, and cultural experiences that spark joy, conversation, and connection.

LED by conceptual provocateur Chad Rea—an artist and Creative Director with more than 30 years of global experience across 190+ brands including Nike, Google, Target, and Virgin—CULT OF HAPPY transforms cultural insights into collaborations that are buzz-worthy, effective, and impossible to ignore.

BRAND MUTUALISM

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  • Two people standing and talking inside a colorful, artistically decorated room with neon lights and vibrant wall art.

    Experiential Concepts, Murals & Installations

    Immersive storytelling, artistic activations, memorable pop-ups, and newsworthy installations that invite engagement and emotional connection.

  • Storefront window display with blue and yellow curtains, a mannequin head with a black face mask, a blue T-shirt, a skateboard, and electronic devices inside a retail shop.

    Custom Collaborations

    Co-create unique, useful, and highly coveted works of art that reflect your brand’s ethos, values, or campaign goals.

  • Interior of a retail store displaying hats, mugs, and decorative items on white shelves and tables with artwork and signs on the walls

    Licensed Originals

    Bring a wide range of uplifting artwork into your brand world through exclusive or limited-edition use.

  • Three white ceramic mugs with different designs, stacked on a white shelf. The top mug has a black smiley face with one eye as a cross and the other as a curved line. The lower left mug has a checklist with options for 'Same Shit Different Day,' with the first box checked, and the lower right mug has a smiling face with black balloons for eyes and some dripping black paint below the mouth.

    Branded Art Products

    From apparel and merchandise to home décor and accessories, turn functional art into collectible brand experiences.

ARTIST ALLIANCES

we’re not a traditional gallery and gift shop—and we don’t function like one. We don’t rep artists. We RARely sell other ARTISTS SOLO work. But when creative chemistry is real, we do join forces to make something new—an installation, a product drop, a ritual worth repeating.

our artist alliances are true co-creations, not consignment. That said, if you’re looking to pop up your own show, product line, or happening, we offer space rentals for the right fit.

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