Dew Your Own Adventure
Long before influencers, there was influence. What began as a fictional character invented for Mountain Dew evolved into a full-blown cultural phenomenon. Proof that authenticity, humor, and humanity never go out of style.
534 Beds and 1 BATHTUB
An unforgettable piece of self-aware marketing for “the worst hotel in the world.” After all, authenticity always cleans up.
T-POST
The world’s first wearable magazine — part news story, part streetwear, and pure conversation starter. It's about getting people to open a dialogue about the news IRL that starts with "nice shirt". 
PROJECT HELLO
A grassroots act of kindness that raised global awareness and compassion for the unhoused—without a dollar of outside funding. Proof that empathy still scales faster than any algorithm.
ACTION ADHESIVES
Distributed at action-sports events around the world, they became coveted collectibles—talked about, traded, and remembered for years. It just goes to show that you don’t need a big budget to make a big impression—just a relatable idea that sticks.
GOOD GOODS
Equal parts art, fundraiser, and playful status symbol, it turned generosity into a collectible act of connection and proved that giving can still feel and look good. A nice reminder that generosity feels better when it’s personal, visible, and human.
BILLIONAIRE BACKGROUNDS
A tongue-in-cheek commentary on class performance and the illusion of relatability in digital life. A reflection on how even online connection has become a performance—and how much we long for something more real.
WELLNISH
A satirical lifestyle brand that helps people feel seen in their search for serenity. Because sometimes the cure for just about everything is laughter.
ANATOMIC / YEAR OF THE GOAT
Two short films commissioned by New Belgium Brewing for its outdoor Clips Beer & Film Tour—a traveling festival celebrating craft beer and storytelling—explored the role of beer as a catalyst for human connection. A toast to the beautiful weirdness of being human—together.
SMALLEST MUSIC VENUE
Outfitted with a post-punk band, full sound rig, smoke machine, and lights, the pop-up appeared unannounced on college campuses and in nightlife districts—serving surprise concerts (and energy) to delighted crowds. In an algorithmic world, the best experiences are still the ones you don’t see coming.
THE ART HOUSE
Part home, part studio, part living gallery — The Art House redefined what a creative space could be. A reminder that connection is the real masterpiece.
HELLO BENCH
A guerrilla-style community art experiment designed to ease loneliness and spark connection between strangers. A low-tech solution for high-speed disconnection.
OUT OF SIGHT, OUT OF MIND
A glowing camping tent became a roaming reminder of what society chooses not to see. A bright light showing us that visibility is the first step toward change.
DIKO.CO
Equal parts chaos and craft, DIKO.co reminded the industry that clarity can come from creative dissonance. A celebration of creative disruption in a world obsessed with polish, templates, and sameness.
UNSUBSCRIBABLE
Equal parts satire and social experiment, UNSUBSCRIBABLE poked fun at short attention spans and the illusion of control in digital culture. A reminder that the best engagement strategy is still a sense of humor.
DABBALL
The world’s first art gallery meets game app, dabball blurred the boundaries between the digital and physical worlds long before NFTs and AR mainstreamed the concept. A reminder that technology doesn’t have to replace human connection—it can be a portal to it.
SILOED
SILOED turned a symbol of isolation into a celebration of connection. Because connection can thrive even in the most unexpected places.
SELFIE TIME CAPSULE
A participatory art project inviting locals and visitors to take a single iPad selfie—each one preserved, unseen, until 2035. A small stand against disposable culture—one face at a time.