DABBALL

The world’s first art gallery meets game app, inviting new audiences to discover and collect museum-quality prints from 43 international artists through playful, interactive dexterity games. To launch, art lovers were anonymously texted a street intersection—only to arrive and find a massive QR-code mosaic made from featured artworks, leading them directly into the experience. Equal parts art, tech, and social experiment, DABBAL blurred the boundaries between the digital and physical worlds long before NFTs and AR mainstreamed the concept. A reminder that technology doesn’t have to replace human connection—it can be a portal to it.

CREDIT: CONCEPT, CO-CURATOR, CO-CREATIVE DIRECTOR, COPYWRITER, AND PROMOTER.