UNSUBSCRIBABLE

The world’s first newsletter you literally couldn’t quit. Each edition delivered two quick, useful bites in under five seconds—but when readers tried to unsubscribe, the button playfully dodged their cursor. Equal parts satire and social experiment, UNSUBSCRIBABLE poked fun at short attention spans and the illusion of control in digital culture. The evasive button was later released so other publishers could add the same disappearing act to their own newsletters. A reminder that the best engagement strategy is still a sense of humor.

CREDIT: CONCEPT, CO-CREATIVE DIRECTOR, AND COPYWRITER.