PROJECT HELLO

A grassroots act of kindness that raised global awareness and compassion for the unhoused—without a dollar of outside funding. More than 3,500 “Hello MY NAME IS” signs were distributed across 32 countries, supported by a website, 700+ photos, 15 national PSAs, and a traveling exhibition. The project earned coverage in 50+ publications and received the Dove Award, the highest honor for socially responsible advertising from ACT (Advertising Community Together). Proof that empathy still scales faster than any algorithm.

CREDIT: CONCEPT, CREATIVE DIRECTOR, WRITER, PRODUCER, AND PROMOTER.