ACTION ADHESIVES

Instead of forgettable promo swag, we created the ultimate action-sports companion and conversation starter: FUEL TV–branded Band-Aids. Each featured clever, self-aware phrases—turning scrapes into stories and skin into subversive mini-billboards. Distributed at action-sports events around the world, they became coveted collectibles—talked about, traded, and remembered for years. it just goes to show that You don’t need a big budget to make a big IMPRESSION—just a relatable idea that sticks.

CREDIT: CONCEPT, CREATIVE DIRECTOR, AND WRITER.