dew your own adventure

Long before influencers, there was influence. What began as a fictional character invented for Mountain Dew evolved into a full-blown cultural phenomenon. Sue Teller — an 84-year-old DJ with a rebellious streak — became an early viral icon, earning over 7 million YouTube views, an AARP interview, and invites from Ellen, BET, and The Tonight Show. Nearly two decades later, Sue still resurfaces in remixes and nostalgia posts — proof that authenticity, humor, and humanity never go out of style.

CREDIT: CONCEPT, CREATIVE DIRECTOR, AND COPYWRITER.